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Charlie and Tami mentor Start-Ups at Impact Hub in Santa Barbara and aim to implement sustainable and repeatable business design models based on customer understanding, empathy, and experience-driven results. Charlie is a keynote speaker at conferences and private corporate events around the world.


Tami believes that strong leadership is the key to delivering exceptional customer experiences.

As Business + Digital Marketing Strategist at SimplyCX, Tami assists innovators and start-ups, and those struggling with unsustainable growth, to translate business strategies into customer-centric organizational change.

This includes research, planning, digital content across the journey, social media strategy, and community outreach - advising organizations on sustainable business practices, marketing solutions, and relationship management - both internally and externally.

Tami is proud of the 15 years she's spent helping organizations improve efficiencies and solve complex business problems through data-driven analysis and anthropological research design. She has an irreverence for ‘social norms’ and a healthy disdain for leaders who blame their teams for failure. She thinks everyone should lead, or get the hell out of the way.

Tami studied Anthropology at Arizona State University with an emphasis on philosophy and psychology and is happy to engage in discussions of the evolution of mind, body, and business, whenever you’d like. 


Charlie believes that exceptional customer experiences can dramatically improve lives.


With expertise in customer journey mapping, user experience design, and implementing data-driven analytics across the journey, Charlie founded the customer experience design company, SimplyCX, in 2016. He works with corporate innovators and start-up founders to co-create the best experiences on planet Earth.​

Charlie's leadership has inspired global award-winning customer experience programs and a legion of CX evangelists.

He was also a creative force behind (and participant in) the Sage Listens Tour, a well-publicized cross-country RV tour spanning more than 17 cities, that gave executives an opportunity to personally visit customers and business partners across the U.S., so they could diagnose and fix customer pain points, and strengthen their relationships. This resulted in massive ROI and spurred a Canadian Sage Listens tour.

Charlie has challenged global thought-leadership for over 30 years. As Senior Director of Customer Experience at both Yahoo! and Sage Group plc, he led global customer experience initiatives that saved both companies millions of dollars.

Originally from Scotland, Charlie has lived and traveled all over the world, and now calls Santa Barbara, California his home. He enjoys playing football (soccer), travel, hiking, and mouthing off to his wife and friends.