Experienced Customer Experience Strategist with 12+ years in CX strategy, journey design, and digital transformation. Proven track record of enhancing customer satisfaction and driving business growth through innovative, customer-centric strategies. Skilled in change management, persona development, and cross-functional journey mapping and team building. Passionate about optimizing end-to-end journeys to deliver measurable customer success.
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I am fortunate to lead global award-winning CX programs and collaborate with a network of CX evangelists worldwide.
From Scotland, I've had the opportunity to live and travel across the EU, Africa, Asia, and the Middle East. Now based in Santa Barbara, California, I enjoy playing volleyball, e-biking, learning improv, paddleboarding, creating music, and videography. Above all, I love a good laugh and believe that keeping a sense of humor is essential, along with helping others to thrive and succeed.
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