We think the scientific community would agree that "If you didn't measure it, it didn't happen." Using analytics and customer success metrics along the journey is your yellow-brick road. These data provide a clear path for making expert decisions and demonstrating wins that lead to customer acquisition, loyalty, and growth.

 

Metrics are also important in measuring individual and team ‘wins.’ Never forget to celebrate team accomplishments, they’re the most important drivers for long-term employee engagement.